The vast majority of NIL revenue flows to men's football and basketball, per industry estimates. Women's collegiate athletes — with comparable training schedules, academic loads, and often deeper local community ties — see a tiny fraction.
That's not a marketing problem. It's a structural one. The platforms were built around the athletes already getting paid; those who weren't stayed invisible.
NxtLevel NIL is a coaching marketplace built around women's collegiate athletes specifically — turning their game IQ, mentorship value, and local credibility into income that reflects what they're actually worth.